Any star can be used to demonstrate the ways in which the industry uses stars: to appeal to audiences, to guarantee a box office draw and to secure commercial success.
Benefits of stars to the industry? Write down three ways in which stars can be used by the film industry.
Stars over time build a fan base and so draw audiences to a film in which they appear.
Stars are often linked to particular genres and roles so this can act as a form of shorthand in marketing materials ‒ audiences like things that they are familiar with, things they have experienced before.
Stars will have been in previously successful films and therefore act as a quality marker giving assurance to audiences. The film must be good if…