So what is a film trailer? Learning Checkpoint
A film trailer is…
- Film trailers are a part of a film’s marketing campaign.
- They are essentially an advert for the film and often feature the best bits.
- They try to persuade as many people as possible to see the film at the cinema.
- Trailers target different audiences.
- Teaser-trailers are released months before a film’s release date to raise initial awareness.
- Trailers appear in cinemas, on television and on internet sites as part of today’s cross-platform marketing campaigns.