The writer starts with a catchy title “it isn’t easy being the World’s Top Cat”. This suggests that life is very hard for cats. The sub-heading “Growing Up Against the Odds” also tells us how life is difficult as they have the odds stacked against them. The writer uses personification “Danger awaits them” this makes the danger seem very real as if it is a person. The writer makes use of statistics to show that so few of them can survive on their own “20 per cent”. The writer uses emotive words “breed early” to show how tough it is being a tiger. The writer also uses a rhetorical question “What Hope for The Tiger?” to grab the reader’s attention. The use of tripling “wonderful, powerful, majestic” also makes us think what great creatures these are. The writer also uses exaggeration “Whole forests” to grab the reader’s attention.